I enable clients to frontload decision-critical knowledge and craft strategies that turn strong science into practical, farmer-relevant solutions.

Together, we prioritize innovation pipelines and align development with market and business objectives, integrating insights from formulation, biology, regulatory, manufacturing, and commercial teams at every stage.

My approach positions technologies and solutions by ensuring active ingredients, formulations, and adjuvants are matched to crop–pest biology, field practice, environmental realities, and market needs.

With clients, I help define use-cases, target outcomes, and success criteria within regulatory and market frameworks, coordinate timelines, assess risks, IP, and gaps, and specify critical data, materials, stakeholders, and value propositions. Sustainability and stewardship are woven throughout the process, including resistance management, environmental impact, and long-term regulatory compliance.

Before product design begins, we establish trial prerequisites, including use scenarios, environmental and spray conditions, benchmarks, compatibility/sprayability requirements, assays, and agreed evaluation methods. We set data quality standards, endpoints, minimum effect sizes, and go/no-go criteria to ensure decision-grade evidence and a seamless move from strategic planning to successful market adoption.

At the client’s discretion, I provide external and on-site support, training, and hands-on expertise, including trial design, laboratory and greenhouse trial setup, agrobiological data evaluation, and interpretation—throughout the development process. This ensures tailored, actionable support at each phase, from technical planning to implementation and troubleshooting, strengthening outcomes and building client capabilities.

This collaborative approach enables clients to confidently position new technologies with growers, investors, and strategic partners – advancing performance, resilience, and sustainability in global agriculture.